Responsive web design
Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience -- easy reading and navigation with a minimum of resizing, panning, and scrolling -- across a wide range of devices (from mobile phones to desktop computer monitors).
A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule.
The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.
Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.
Server-side components (RESS) in conjunction with client-side ones such as media queries can produce faster-loading sites for access over cellular networks and also deliver richer functionality/usability avoiding some of the pitfalls of device-side-only solutions.
Progressive enhancement based on browser-, device-, or feature-detection
Challenges, and other approaches
Luke Wroblewski has summarized some of the RWD and mobile design challenges, and created a catalog of multi-device layout patterns. He suggests that, compared with a simple RWD approach, device experience or RESS (responsive web design with server-side components) approaches can provide a user experience that is better optimized for mobile devices. Server-side "dynamic CSS" implementation of stylesheet languages like Sass or Incentivated's MML can be part of such an approach by accessing a server based API which handles the device (typically mobile handset) differences in conjunction with a device capabilities database in order to improve usability. RESS is more expensive to develop of course, requiring more than just client-side logic, and so tends to be reserved for organisations with larger budgets.
One problem for RWD is that banner advertisements and videos are not fluid. However search advertising and (banner) display advertising support specific device platform targeting and different advertisement size formats for desktop, smartphone, and basic mobile devices. Different landing page URLs can be used for different platforms, or Ajax can be used to display different advertisement variants on a page.
There are now many ways of validating and testing RWD designs, ranging from mobile site validators and mobile emulators to simultaneous testing tools like Adobe Edge Inspect.] The Firefox browser and the Chrome console offer responsive design viewport resizing tools, as do third parties.
A research-intensive public university, Nanyang Technological University (NTU) in Singapore has 33,500 undergraduates and post graduates at its four colleges of Engineering, Business, Science, and Humanities, Arts, & Social Sciences. In 2013, NTU will enrol the first batch of students at its new medical school, the Lee Kong Chian School of Medicine, jointly set up with Imperial College London. Its Nanyang Business School is consistently rated one of Asia's best business schools with The Economist ranking its MBA programme top in Singapore for eight straight years. NTU's College of Engineering has a research output among the top three universities globally and is the 5th most cited in the world. The College of Humanities, Arts & Social Sciences covers a broad range of disciplines with its premier Wee Kim Wee School of Communication and Information; a fast-growing humanities and social sciences school; and Singapore's first professional art school offering degree courses in art, design and interactive digital media. The College of Science, with award-winning faculty and world class laboratories, runs Singapore's only direct honours bachelor's degree programmes in the biological, physical and mathematical sciences.
SEO When something becomes visible by search engines then we talk about SEO. SEO is a new technique that helps companies to become visible to search engines. In U.K SEO is widely used Web design agensy For a web design agensy the primary goal is the reliability provided by the dynamics of the web design agensy to the clients. In U.K there are many reliable companies that can guarantee a good result concerning the web design, web design agensy UK. www.k-bit.co.uk a web design agensy with a great experience.